Search Engine Optimization

What is SEO?

SEO stands for “search engine optimization.” When a person types a word or phrase into a search engine, the search engine ranks each site depending on a variety of variables. When we talk about optimizing your site, we are talking about the process of improving the site to rank higher in the search results. This will help people find your site more easily.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in a list. Next, an algorithms will analyze the pages in the list, depending on a variety of variables, it will then determine in which order the results should be displayed. Better content and usability will allow your site to be ranked higher on the results page. It’s also important to create new content on a regular basis to keep your site interesting and dynamic.

Why is SEO important for marketing?

SEO is the make or break for potential clients finding your site. Without well thought out and well written content, the search engines will struggle to place your site in relevant lists. If your site sits stagnant for a long period of time, search engines may write it off as irrelevant.

How can Media Soil help?

Here at Media Soil, we know how important quality content is to the search engine algorithms. We can either create content for your business or evaluate what you already have. We will also share how to maintain your website that allows for an optimal search experience.