Media Soil, LLC

Blog Posts

  1. cover for this blog post: Why Website as a Service

    Why Website as a Service

    MediaSoil’s Website as a Service (WaaS) replaces the massive upfront costs and technical headaches of traditional web design with an affordable, all-inclusive partnership that keeps your digital presence secure, updated, and growing..

  2. cover for this blog post: How Often Should You Really Update Your Website

    How Often Should You Really Update Your Website

    To maintain security, search visibility, and user trust in 2026, website owners should follow a tiered maintenance strategy that includes weekly content updates, monthly performance checks, and quarterly SEO audits.

  3. cover for this blog post: The Hidden Cost of a Slow Website

    The Hidden Cost of a Slow Website

    A three-second website delay silently erodes your bottom line by killing conversions, wasting ad spend, and tanking your search engine rankings.

  4. cover for this blog post: What to Expect

    What to Expect

    This blog post outlines a structured 6-step web design process—spanning from initial research and content creation to user testing and launch—designed to provide transparency and ensure a successful digital presence for businesses.

  5. cover for this blog post: Why Your Competitor's Website Ranks Higher

    Why Your Competitor's Website Ranks Higher

    Competitors often outrank you by excelling in E-E-A-T signals, AI-optimized content, technical performance, and backlink authority, but you can reclaim your position by auditing these specific gaps and implementing a targeted, multi-faceted SEO strategy.

  6. cover for this blog post: Web Design Jargon Decoded

    Web Design Jargon Decoded

    Responsive Design, SEO, and UX are essential web design concepts that directly impact your bottom line: they ensure your website works flawlessly on any device, gets found by search engines, and provides an easy, enjoyable experience for visitors. Understanding these terms empowers you to invest in a high-performing site that retains customers and drives more sales.

  7. cover for this blog post: The 2025 Website Checklist

    The 2025 Website Checklist

    To prepare your business for 2025, conduct a quick 9-point website self-audit covering technical necessities like mobile speed and security, user experience factors like clear messaging, and growth elements such as fresh content and local SEO. If your score reveals a "Danger Zone" or "Liability," it indicates a need for immediate action to stop losing revenue and should prompt you to take advantage of a professional video audit.

  8. cover for this blog post: Essential Elements

    Essential Elements

    To effectively generate leads, every small business website must feature five essential pages: a Homepage with a clear value proposition, dedicated Service/Product Pages that detail client benefits, an About Us Page to build crucial trust, a Contact Us Page with multiple accessible options, and a Blog/Resources Page to establish authority and attract organic traffic. These pages form the strategic backbone necessary to convert visitors into qualified prospects.

  9. cover for this blog post: The Launch Process

    The Launch Process

    A stress-free website launch requires rigorous pre-launch testing of content, functionality, and SEO, followed by critical post-launch steps like setting up 301 redirects and monitoring Google Analytics to ensure optimal performance from day one.